As entrepreneurs, we spend a lot of time building our business plan and perfecting our product or service. Of course, these are both super important but as Dragon’s Den Arlene Dickinson notes, branding is also an essential piece of a successful business.

Have a listen to Arlene’s podcast on the importance of building a solid brand strategy.

http://www.kpmg.ca/en/services/enterprise/dd_podcasts/dd_10_23_2009.mp3

Happy Listening!

-jenn

With Bjork and too Much Denim.

What are you going as for Halloween?

Here at kitestring, we have the privilege of spending our days working with passionate entrepreneurs to develop and define their brand as they start their business. It’s certainly an energetic, challenging and rewarding process to collaborate on and launch into the marketplace.

What happens after a brand is launched? Good question! That’s when the real work begins.

Too often entrepreneurs spend a tremendous amount of time and energy into the development of their brand, send it into the marketplace and then let it sit there. It’s important to remember that your brand needs you, just like you need it! Spend the time to evaluate it, evolve it and nurture it – believe me, the time you invest into it will be returned ten-fold.

Need a little light hearted read to get you inspired? Here’s an article that I recently read that you might enjoy: http://www.entrepreneur.com/marketing/branding/article203748.html

Cheers,

-jenn

We are! Meg and Chris from kitestring will be at Supercrawl this Friday. We will be handing out big prizes. BIG prizes. Make sure you spot us in the crowd. We will be wearing our underpants so it won’t be that hard !

Check it out!

See you there!

kitestring is celebrating its second successful year of business in Hamilton. Thinking back to how much love went into our brand to launch it as the business we know today, we wanted to give something similar to small business entrepreneurs getting started around us.

Maybe you know someone who should enter. Like a new entrepreneur that doesn’t like to give out their business card because they were designed in some unlucky parent’s basement by a guy who swears by youtube tutorials. Or a new business owner who has gone though the branding, print or web design process and came out the other end with nothing but some dumb t-shirt or a really ugly tri-fold brochure. That is who should enter this contest. Maybe that business is yours.

Chris and Dan having fun with paper and scissors…

Chris Farias – kitestring creative marketing + design
www.kitestring.ca