Risky Combinations

Campaign + Microsite

Smoking is bad for your health – we’ve been hearing this message for decades now. Over and over and over again.

This was the challenge that the Simcoe Muskoka District Health Unit was faced with when they briefed us on the campaign they were set to create. It was a challenge we were happy to take on!

The message behind this campaign was different. Our task was to create a campaign that would draw attention to the risks associated to women’s breast health while in the presence of second-hand smoke.

Parting the clouds in a saturated topic area was our first step. After much research, the campaign strategy involved using vibrant colours, high contrast graphics, bold headlines and straight-up messaging to deliver this important message.

A potent combination.

With strong campaign creative, we helped get the message out using a variety of mediums including a microsite, out-of-house placements and execution of a custom-built digital strategy with our strategic partner, LemonTree Marketing.

A post-campaign survey found that those exposed to the campaign were:

They were 2.9 times more likely to agree that if you regularly smoke around females, you increase their risk of developing breast cancer compared to unexposed respondents, and

They were 2.5 times more likely to agree that second-hand smoke is dangerous for females compared to unexposed respondents.

Helping to educate people on the risks of tobacco smoke on their health is a challenge we’ll take on any day!

View another project.

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Awareness Campaign, Website Design + Development

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Simcoe Muskoka District Health Unit

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Brand Development

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City of Hamilton Public Health Department

Awareness Campaign

Burlington Chamber of Commerce

Brand Development

Burlington Foundation

Brand Development

Neighbour to Neighbour

Brand Development

Imagine what we can do together.

If there’s an organization doing great things for our world, we want to do great work for them. Is that you? Nice! We can’t wait to meet you.

126 Catharine Street North, First Floor
Hamilton, Ontario, L8R 1J4

t. 905-296-9575

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