Bringing Innovation to the Hiring Process
Rebrand + Website
With an innovative approach to recruiting quality job candidates, ProFit HR needed an equally innovative name and brand to match.
Grown out of a research project at McMaster University, the company was looking to expand its target audience from higher education to the corporate and government fields. As such, it was imperative that the positioning and brand story resonated with each of these three unique audiences.
The new name, Prospecthr MMI articulates the services of the organization and clearly speaks to the MMI process that Prospecthr MMI so intelligently uses. Inspired by the brilliance of a gem, like the brilliance of the ideal candidate, the visual identity incorporates a simple geometric design.
With a versatile brand in place, the website design utilizes the new brand colour palette and graphic elements to create a seamless user experience.
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