Sports Discovery Camp

Brand Positioning + Promotion

In need of a way to promote their inaugural Hamilton camp year and boost camper registration, Sports Discovery Camp (SDC) trusted Kitestring to find a solution. With just a few weeks before camp kicked off, we developed a marketing campaign that would lean on SDC’s reputation with STEM Camp and put Sports Discovery Camp on the map.

We opted for a bright, engaging design using playful sports illustrations and an intriguing headline: ‘Not Your Average Sports Camp’. Highlighting the camp’s point of difference allowed us to tell a slightly different story, focusing on the kids who feel out of place at sports-specific camps, and instead giving them a supportive environment to learn.

With the visuals in place, we began implementing our marketing plan, including:

  • Earned media on The Scott Radley Show, CHCH News and in the Hamilton Spectator
  • Giveaways for Hamilton Tiger-Cats tickets, an interactive booth at their Family Day game and camp giveaways to 11
  • families who attended the game
  • Improved social media content and periodic contests
  • Community outreach to over 50 local businesses, churches and neighbourhood associations

Each of these tactics provided opportunities to connect with parents/guardians living within close proximity to the camp, resulting in increased registration and an increased presence in the Hamilton community. We can’t wait for next year!

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126 Catharine Street North, First Floor
Hamilton, Ontario, L8R 1J4

t. 905-296-9575

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