Sports Discovery Camp

Brand Positioning + Promotion

In need of a way to promote their inaugural Hamilton camp year and boost camper registration, Sports Discovery Camp (SDC) trusted Kitestring to find a solution. With just a few weeks before camp kicked off, we developed a marketing campaign that would lean on SDC’s reputation with STEM Camp and put Sports Discovery Camp on the map.

We opted for a bright, engaging design using playful sports illustrations and an intriguing headline: ‘Not Your Average Sports Camp’. Highlighting the camp’s point of difference allowed us to tell a slightly different story, focusing on the kids who feel out of place at sports-specific camps, and instead giving them a supportive environment to learn.

With the visuals in place, we began implementing our marketing plan, including:

  • Earned media on The Scott Radley Show, CHCH News and in the Hamilton Spectator
  • Giveaways for Hamilton Tiger-Cats tickets, an interactive booth at their Family Day game and camp giveaways to 11
  • families who attended the game
  • Improved social media content and periodic contests
  • Community outreach to over 50 local businesses, churches and neighbourhood associations

Each of these tactics provided opportunities to connect with parents/guardians living within close proximity to the camp, resulting in increased registration and an increased presence in the Hamilton community. We can’t wait for next year!

View another project.

Simcoe Muskoka District Health Unit

Awareness Campaign, Website Design + Development

Château des Charmes

Brand Promotion, Packaging Design, Website Design + Development

Sports Discovery Camp

Brand Positioning + Promotion

Eastern Construction

Website Design + Development

Fish Lake Road

Brand Development + Packaging Design

Simcoe Muskoka District Health Unit

Awareness Campaign + Microsite

 

Prospecthr MMI

Brand Development + Website Design

The Art Gallery of Burlington

Brand Positioning + Promotion

City of Hamilton Public Health Department

Awareness Campaign

Burlington Chamber of Commerce

Brand Development

Burlington Foundation

Brand Development

Neighbour to Neighbour

Brand Development

Imagine what we can do together.

If there’s an organization doing great things for our world, we want to do great work for them. Is that you? Nice! We can’t wait to meet you.

126 Catharine Street North, First Floor
Hamilton, Ontario, L8R 1J4

t. 905-296-9575

Clutch Logo - Top Creative and Design Agencies 2019
Living Wage Logo - We Are A Living Wage Employer

Pin It on Pinterest