A taste of Northern life.

Brand Development + Packaging Design

Looking to expand the potential of their Yukon-based sustainable fish company, Oakbridge Private Investments needed a creative way to brand and package a line of all natural dog treats.

After in-depth research, it was clear that the brand needed more than just a treat name. We crafted an overarching brand architecture to give the company the ability to later expand their product line.

Inspired by the unique narrative of the Yukon and Arctic Charr, the name Fish Lake Road speaks to the company’s location in Whitehorse, YT. With bold typography and strong colours, the package quickly catches pet owners’ attention on store shelves.

As Fish Lake Road begins building relationships at trade shows and boutique pet stores, we’ve equipped them with a pop-up banner, postcard, web mock-up and trade show display to accelerate their marketing efforts.

View another project.

Simcoe Muskoka District Health Unit

Awareness Campaign, Website Design + Development

Château des Charmes

Brand Promotion, Packaging Design, Website Design + Development

Sports Discovery Camp

Brand Positioning + Promotion

Eastern Construction

Website Design + Development

Fish Lake Road

Brand Development + Packaging Design

Simcoe Muskoka District Health Unit

Awareness Campaign + Microsite


Prospecthr MMI

Brand Development + Website Design

The Art Gallery of Burlington

Brand Positioning + Promotion

City of Hamilton Public Health Department

Awareness Campaign

Burlington Chamber of Commerce

Brand Development

Burlington Foundation

Brand Development

Neighbour to Neighbour

Brand Development

Imagine what we can do together.

If there’s an organization doing great things for our world, we want to do great work for them. Is that you? Nice! We can’t wait to meet you.

126 Catharine Street North, First Floor
Hamilton, Ontario, L8R 1J4

t. 905-296-9575

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