The City of Hamilton Department of Public Health governs a broad range of issues from disease prevention to parenting advice to recreational safety in public spaces. Kitestring currently partners with many of their branches to provide a broad range of marketing assistance. Initially, Kitestring was approached to conduct a series of social media sessions ranging from half to full-day training. Since then, we’ve collaborated with Public Health on a number of citywide projects.
The social media sessions were catered to two very different audiences: department communications staff including hands-on social media managers and upper management who needed a basic understanding of digital engagement and recommendations on resource allocation. So, we tailored our strategy according to the needs and learning styles of each group. When designing campaigns, our goal is to create eye-catching designs while still complying with AODA standards.
We prepared three variations of the training course, which included an intensive Facebook session, as well as broader informational training sessions of social media platforms including Facebook, Twitter, and YouTube. These interactive sessions included a simulation to challenge participants to stay on message during a crisis situation along with plenty of opportunities for questions and discussion.
More recently, our work with the City of Hamilton Department of Public Health has included an awareness campaign for changing Food Safety Inspection rules, billboard and poster campaign promoting breastfeeding, as well as print resources for Recreational Water Safety. For each of these projects, we followed AODA standards to increase accessibility for our client’s audience.