Rachel Devine

R. Devine Organic Skin Care

The Challenge

R. Devine Organic Skin Care proves that natural can be powerful. There’s nothing artificial about Rachel’s handcrafted products. Instead, pure and organic ingredients straight from the earth deliver real results.

While her original brand had served her well for many years, she realized it was time for a fresh, new look.

R. Devine
R. Devine

Tactics Taken

For Rachel, skin care renews the body, mind, and spirit. This core belief manifests itself in the tagline, “Be good to you.” We developed the tagline to empower audiences to make time for self-care and aspire to become the best versions of themselves they can be.

It was easy to be inspired by Rachel’s passion and vision. So much so, that her brand promise has been realized across every touchpoint and in every piece of collateral.

The Result

Vibrant photography showcases products and ingredients, inviting women to build simplicity back into their own self-care rituals.

A beautiful interlocking pattern features crescent moons as a subtle nod to the sacredness of the nightly skin care ritual. Placed over photography or brand colours, the pattern is distinctive and memorable on products and printed pieces.

Rachel Devine

Rachel Devine

Rachel Devine

Rachel Devine

Rachel Devine

The colour scheme and graphic elements also translate into stunning product packaging. Every bottle is finished with one last personal touch – a purple seal with the brand logo and Rachel’s handwritten signature. It’s a small detail that reminds customers of Rachel’s handmade method and that this product has been bottled just for them.

We could not have been happier to walk Rachel through this process. The result of our partnership is a striking brand that lives up to the R. Devine promise and will carry the line forward as more people discover the beauty of self-care.