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What is Inbound and Marketing Automation?

What is Inbound and Marketing Automation?

How small businesses can succeed at the inbound marketing game. Gone are the days of calling up your local paper, placing an ad, writing a cheque and then sitting back while your phone rings with new potential customers. Consumer choices have exploded in every product...
What’s the best way to eat an elephant?

What’s the best way to eat an elephant?

Not that you should eat an elephant… Create a totally manageable system to execute your marketing strategy week by week In our last blog post, we discussed how important it was that every business has a marketing strategy and plan. It keeps you focused and...
Connect with your BEST customers this year

Connect with your BEST customers this year

Have you ever gone to a store, or purchased a service, and were left feeling like they just didn’t “get” you? Maybe the interaction with staff felt cold, or they were disinterested. Perhaps you’re a repeat customer and they didn’t really remember you or what you...
Why you should be paying attention to TikTok

Why you should be paying attention to TikTok

TikTok is an app that encourages users to create short videos, often related to a trending challenge or hashtag theme. If you’re feeling a sense of déjà vu, you’re not alone. It’s not unlike Vine that died in 2016. So why should you care about it?...
The Benefits of Summer Hours for a Business

The Benefits of Summer Hours for a Business

A few years ago, we started a tradition at Kitestring of offering our team “half-day Fridays” during the summer. Each winter, these summer work hours are a much-anticipated perk for everyone at Kitestring. In the following post, we talk about the benefits...
How a strong brand story can help your business.

How a strong brand story can help your business.

First of all, what is a brand story? The most important thing to remember, is that everything your business does will become a part of its story – whether you intend it to, or not.  So you see, it’s much broader than just one story. It’s how people feel about...

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