As a business owner, “so, what’s your marketing strategy?” can be a really awkward question…especially when you don’t have one (and, no, “we like to wing it” is not a great answer). Develop your own marketing strategy with our FREE template.
Rest assured – you’re certainly not alone! Actually, it’s estimated that 50% of small businesses in the US are operating without a marketing strategy or plan in place. If they are marketing, it likely means that they are employing the “wing it” approach. It’s really easy to burn through a lot of time, money, energy and optimism without any real results.
Let’s change that
Creating a marketing plan for your business doesn’t have to be daunting. The key is to get started (this alone will set you apart from 50% of your competitors) and use your time and resources effectively.
- Build a plan that makes sense for your business and your goals.
- Zero in on the key messages and offerings that you want to communicate with your target audience.
- Organize your efforts into campaigns and decide which channels you’ll focus on. With so many options today, it’s easy to get buried trying to be everywhere all the time.
Finally – your marketing strategy doesn’t have to be a 50-page document. Keep it light on its feet with room to pivot and change as needed. No small business has the luxury of spending weeks upon weeks drafting a monstrous document. Going through the thinking and planning process and ending up with an actionable plan will serve your business much better.
Want a head start?! We’ve taken over 20 years of experience in developing marketing strategies and plans and boiled them down into a template built for small businesses. Download your FREE copy today and develop your own marketing strategy.