As a small branding studio that knows the power of green in numbers, kitestring knows their new tagline and creative theme for CAA Autogreen will encourage Ontarians to begin making small eco-smart choices.

The campaign was  seen for the first time at the Green Living Show which began this past Friday, April 23rd^th at the Direct Energy Centre where the team documented their visit on twitter @kitestring.

The campaign was inspired by an article in the latest issue of SEED Magazine that pointed to new social scientific research on the subject of climate change indicating that “to the extent people (feel) they can’t solve a problem, they tend to ignore it” (SEED Magazine, 2010).

The campaign’s message and new CAA Autogreen tagline created by kitestring, “Your Small Choice is the Next Big Thing”, speaks to Ontarians about the potential of a collective impact from a single act of green.  With a focus on eco-friendly driving habits combined with cleaner service and product options provided through CAA Autogreen, the campaign aims to prove that each everyday, eco-smart choice adds up.

About the Author: megan
It's a beautiful day in the neighbourhood for this young creative professional who blogs about her adventures in downtown Hamilton, cultural treasure hunting, phenomenon analysis, and timbit experiments.

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