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He said. She said.
"kitestring is like a well-run candy store of branding and marketing. Like a good candy store they have all sorts of colour, tasty nuggets and piles of selection in their offerings - grab a little brown bag and fill it up. Like a well-run store, they know their products, have someone in the back making the finances work, and professional staff at the counter who knows everything there is to know about you and your love of candy. The business culture is opaque. depending on the stage of the project you can sort of tell who's in charge which implies that there is a technical hierarchy based on each employees skill set - but that each member respects the others area of expertise and let's them run that part of the show."
— Jeremy Freiburger, Imperial Cotton Centre for the Arts, Executive Director
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what’s new
Chris is going back to school this fall! He’s featured in the new textbook, Understanding Human Communication, second Canadian Edition, by Ronald B Adler, George Rodman and Alexandre Sévigny. The book is designed for introductory communications courses that will be used in university classrooms across the country.
“This textbook is a best seller in Canada, because it was developed with people in mind,” said Dr. Alex Sévigny, associate professor in the communications and multimedia department at McMaster University. “That’s why I was so pleased that Chris Farias is profiled. He and his team at kitestring.ca are people who really understand how to engage other people through social media. That’s the positive, creative attitude I wanted to showcase for students in the textbook.”
In his Young Communicator Profile, Chris playfully shares his insights on the rules of being social through an analogy of kindergarten.
Professionally recognized by Marketing Magazine for our illustrated book, Make Lemonade: A Short Story of Social Media, kitestring has played a significant role in several social success stories including Mabel’s Labels, National Academy’s new downtown Hamilton campus and UnMarketing’s Scott Stratten.
“Popular Twitter personality Scott Stratten (Erin Bury, The Globe And Mail),” who shares a similar social media philosophy as kitestring, came to us to refresh his social media focused website and blog. With over 90, 000 followers, UnMarketing was voted one of the world’s top influencers on Twitter.
Mabel’s Labels, with over 22,000 Facebook fans, chose kitestring to creatively support them in some of their key social media endeavours. kitestring has designed Mabel’s Labels’ custom Facebook Fan Page. Along with this, Farias and his team have developed two wildly successful online videos for Mabel’s popular, annual social media community contest (Blog’Her).
Similarly, career college, National Academy of Health and Business, approached kitestring to help them launch their social media presence. We helped them execute a Facebook contest on the National Academy Facebook Page. The contest asked eligible students to share how winning a $15, 000 scholarship would positively shape their future. The winning entrant was determined by vote, through the highest number of “likes” on Facebook. The National Academy Facebook Page accumulated over 1200 likes in just under two weeks.
Chris’ and kitestring’s social media success can be read about in the 554 page of the book. The textbook is set to hit communications classrooms come September!
