…. and I’m stoked. The Discovery led to creative meetings, which led to brainstorming and brand development. This of course, led us to colour palettes, design choices and copy copy copy. The website is designed and the presentation is coming together. Thursday is when the re-brand will be presented to our lovely contest winner and now client, Linda Crawford. We’re always excited before we present a large brand development project to our clients, but something about this one feels extra fun. And here is where working with clients gets tricky.
We’re pretty confident that our tireless trend spotting research and timeless design, technical and literary efforts produce high expectations in our clients that we always over achieve. But there is still the question: Will the client like it?

I know the first “What Was I Thinking?!?” contest changed us all at kitestring. We see other local small business entrepreneurs with an even closer lens, and feel thankful that we can offer this kind of prize for a deserving small business starting out, who must have the passion it took to get kitestring off the ground and soaring.

Maybe the real question is, “How much will our client’s custom bra business change for the better because of this experience?”

Or is the real question, “How excited is Linda right now, too?”

Stay tuned.

About the Author: megan
It's a beautiful day in the neighbourhood for this young creative professional who blogs about her adventures in downtown Hamilton, cultural treasure hunting, phenomenon analysis, and timbit experiments.

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