Last night while watching Olympic Ice Dancing, I was fascinated with the technical judging of successful synchronized twizzles and even more intrigued by the “component” score in the new judging system.

Even the commentators have been saying throughout the games that the component score is “just like the artistic mark” from the old system.

Watching the variety of dance pairs, you can sort of tell that pairs from different places obviously subscribe to their own unique vision of artistic excellence.

So the question always comes up: If artistic taste is highly subjective, how do the judges come up with the artistic component score?

This blog totally had a point. I was going to talk about client or organization’s design preference or artistic subjectivity and the delicate balance that needs to be achieved between that vision and the professional opinions of marketers.

Instead, I’m going to try to see the good in every artistic attempt in Olympic Ice Dancing. Instead of saying that I “hate” this team’s costume, or that team’s weirdo lifts, I’ll comment knowing that some choreographer made those artistic decisions with a strategy, vision and voice in mind. Ice Dancing routines have been carefully planned and pulled together with a target audience in mind. And those commentators should do the same.

About the Author: megan
It's a beautiful day in the neighbourhood for this young creative professional who blogs about her adventures in downtown Hamilton, cultural treasure hunting, phenomenon analysis, and timbit experiments.

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