#JeSuisARRIVÉ is ready to fly off the shelf!

It’s “Gamay Nouveau Time” and kitestring is buzzing about the few juicy bunches of firsts: Château des Charmes released their first taste of the 2012 harvest with Generation Seven Gamay Nouveau on the international release date of the style across the globe. The estate winery tasked the kitestring to create artwork worthy of the celebratory vintage and what they created was another first: A label prominently featuring a hashtag that announces the wine’s arrival; #JeSuisARRIVÉ. “This isn’t a serious wine! It’s playful, fruit-forward, and young,” says Chris Farias, kitestring’s Creative Director. “When creating the artwork concept, we wondered what could be more fun and of the moment than label artwork that lightheartedly announces it’s arrival and innovatively asks consumers to share their tasting experience on social media?” Gamay Nouveau is synonymous with Beaujolais Nouveau when the wine is from that particular French region of the same name. Historically, the third Thursday of November is the international release date of the style across the globe and years ago the date was marked with extraordinary excitement. To help jump-start the Gamay Nouveau release back to its original hype in Ontario, Château des Charmes asked kitestring to help launch a wine that would entice the wine-curious and tweeting technophile alike! The Toronto Star and few go-to local wine blogs have already buzzed about it. What is really unique about Gamay Nouveau is the winemaking process. Whole grape bunches are hand-harvested and immediately piled in large stainless steel tanks. Over the next eight weeks a natural fermentation occurs in the form of carbonic maceration, and then the wine is bottled and sent off to shelves around the world. Find Château des Charmes’ Generation Seven Gamay Nouveau featuring “tweetable” artwork by kitestring in the LCBO beginning tomorrow. We’re anticipating the bottles will make like a Twitter bird and fly off the shelves. Pick up a bottle today and share your tasting experience on Twitter with the #JeSuisARRIVÉ.  Click here to see what others are saying!

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