At KITESTRING, we use a number of tools to keep our creative brains on track and our ideas firmly rooted into a strategic grounding. Our creative team is constantly using mood-boards to build out their beautiful visions but what about us wordsmith/bookworm types? While the creatives have their beautiful palettes and patterns, copywriters have their own set of tools - namely the unique voices we build out for each brand and campaign.
When these brightly coloured paintings caught my eye on Pinterest, I had to learn more about Lulie Wallace's special artwork. Not only do I love her painting style, subject matter and colour palette, I also enjoy the fact that she has successfully incorporated them into fabrics, packaging and design.
It's the month of romance, so why not talk about wine? Part 3 of our month long series on wine, Generation Y and its implications for branding.
It's the month of romance, so why not talk about wine? Part 2 of our month long series on wine, Generation Y and its implications for branding.
The first thing I ever learned about wine was this: white wine tastes good and red wine tastes bad.
I thought it would be fun to write about an artist of a different kind, Jenna Lyons. She became the creative director at J. Crew in 2008 and has unmistakably transformed the fashion brand from its stale preppy roots into a leader in the fashion world. Pairing the signature J. Crew style with a more modern and trendy feel has changed the company for the better.
It's the month of romance, so why not talk about wine? Part 1 of our month long series on wine, Generation Y and its implications for branding.
First of all, let’s get something straight: Champagne is Sparkling Wine but Sparkling Wine is not Champagne - not legally and certainly, not in marketing.
Everyone who knows me is well aware that I love food - especially sweets. In an attempt to be healthy, at this very moment I am devouring a bag of chocolate covered almonds. Therefore, it is no surprise that I admire the combination of food & art in the still life food paintings by Joël Penkman.
Today we're recording the first Friday Night Brand Stand podcast episode of 2014! It's all about Super Bowl Ads. Here is our list of favourites. What are yours?
This month, we're detouring away from branding and looking at New Year's Resolutions for the creative world.
Fact: 23% of Americans did not read a single book last year.
Fact: I, 100% do not blame them.
Between busy production schedules and life commitments, it can be difficult to dedicate yourself to the printed word. The idea of sitting down with a book seems luxurious; best saved for beach vacations and those imaginary long, solitary weekends.
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