Social Media has become an important element of my day. The chirp of tweet deck is a common sound throughout out the office. I check in on my facebook throughout the day and always seem to be thinking about my next blog post. They have truly become important tools for our business. They provide us with resources and knowledge, allows us to share a little about kitestring, and introduce us to some really awesome people!

I must admit, at one point, I actually refused to jump on the social media train – preaching that I just didn’t have enough time to dedicate to MySpace or the like. So, what changed? Well, for me, it was having Jack and settling into a year of maternity leave.

Coming from the corporate world, I felt abandoned when, all of a sudden, it was just me and a newborn for upwards of 15 hours a day. What was I going to do? There was no inner office chat, no client calls, no meetings – nothing!

It was at this point that I signed up for my Facebook account. Immediately, I was connected with a whole network of people to share moments with, reconnect with and, ultimately, socialize with – online. Finally, I had an outlet to the world again!

Soon, I was following blogs, connecting with other mompreneurs and finding out about groups in our city that I may never have.

For me, social media provided a window to the outside world for a while. My reasons for using these tools have changed through time and now, I can’t imagine growing my business without them.

What’s your purpose for using social media? Let us know!

Happy Tweeting, Blogging, Digging and Facebooking!

-   jenn

About the Author: Jenn
This Mompreneur gives go-getter insight into her expedition towards work-life balance, along with smart and sassy branding breakdowns, all served up with a sprinkle of small business owner know-how.

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