What is SEO? It’s Search Engine Optimization. Now, I bet that’s as clear as mud.

We’ve been getting a lot of questions about SEO lately, so I thought I would post something about the topic. SEO is a way to OPTIMIZE your site so that search engines can find it properly. Search engines send “robots” out, and if they actually like your site enough to list it where you want them to, they will. Now, the reason I highlighted the word optimize is because there are good and bad ways to do this.

When I think of optimize, I think of making improvements to a site, however, some people take it in a totally different direction and try to trick, or take advantage of the search engine robots that scour your site. This is what we call Black Hat SEO. The reason this is bad is that, let’s face it, none of us are as smart as the people at Google; they are constantly changing their algorithm to look for these types of things, and if they do spot any black hat techniques, your rank can drop dramatically.

So, my advice to you is to avoid anyone who claims that they will get you to the #1 spot on Google for a generic keyword or search. Unless that search is for your exact company name and location, there are no guarantees (and even that can be iffy!).

What you should look for:

1. Make sure your site is optimized on a basic level. There are certain things on a programming level that should be done in order to help your chances at getting ranked higher. Have someone take a look at your site, these things are very easy to spot. Most good web designers will automatically add these by habit.

2. Look for an honest firm to implement an SEO Plan. Again, there is no silver bullet here, and a good SEO plan will take time and tweaking in order to get any true, lasting results. The plan should be monitored, changed, and tested at regular intervals.

3. Pick a couple of terms to start with, and don’t shoot for the stars. A good SEO Plan will be able to help you raise your rank for your industry in your location, but may not be able to get too much traction as just a generic term. If I sold bikes, I highly doubt that I could rank #1 for a search for “Bikes” on Google. Not with all the bike manufacturers that take up the first three pages. However, if I was to focus on “Hamilton Bikes”, there is a much better chance.

4. Don’t rush. This will take time, and more importantly patience, but once you get there, it will all be worth it.

Hope that helped. If there are any questions, make them on this post, or email me at: brandon(at)kitestring(dot)ca.

About the Author: Brandon
With android phone in one hand and a baby in the other, this family man has twins, a toddler, and a knack for blogging about his professional life as a robot whisperer and rocking chair rocker.

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