I have a philosophy I live by: Poo Poo on yourself first, and it’s much harder for people to Poo Poo on you.

What is “Poo Poo”? Basically, if you have a problem, issue, wardrobe malfunction or even a zit, in my opinion, it’s better to let everyone know about it. Bring it up, address the issue, move on. This way, your friends or acquaintances can’t have a discussion about it later without remembering that you brought it to their attention first.

Now I use this method daily, and for me it works. But how does this apply to your business?

Many companies have issues and problems they would like to hide. Sweep under the rug.  But in a time where brand transparency is demanded from you it is better to bring that issue out into the open. Yes, there are certain things you don’t need to tell your clients, customers and partners. But if you think this issues is going to be discussed by them, it is better to start the conversation first. Shed some light on it. Own it.

Many believe we are the owners of our brand. “It’s my logo, my company, my way of doing things. I own my brand.” This thinking couldn’t be farther from the truth. People experiencing your brand are the true owners. You have the means to shape your brand anyway you like, manage it on your own terms, but when the day is done, it’s not yours.

There are many ways to “Poo Poo” on your company, but one of the most effective ways is through a blog. If you start a discussion where your audience is able to comment and partake, it gives you more control. You can comment back. Be part of the discussion.

“Poo Poo” is a harsh term I know. I only use it because I’ve been calling it that since I was 15 and started high school. Believe me, it worked like a charm for 5 years. But next time , when your company is going through some sort of issue, try it. It will build trust, respect and most importantly brand transparency.

BTW I have a zit.

About the Author: chris
These are the musings about a business brainchild contained within a creative confectionery of a mind. His blog entries often look at how making friends and building your brand online is a lot like making it on the playground.

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