kitestring is proud to be working with the HPO – Hamilton Philharmonic Orchestra, this year on their marketing campaign. A lot of work went into the theming of this season and after many a brainstorm and creative session with the great people of the HPO we decided upon “Music lives here”.

The HPO was founded in 1949, so music not only lives here, but it has been part of Hamilton for over 60 years. I have lived in this city for just over 5 of those years and I hadn’t even heard of the HPO. I finally attended my first show this year and I was shocked. How could something this amazing live in this city and me, Mr.-Know-It-All not know about it? I have been to a few more shows since and I must say, I had no idea what I was missing.

Awareness will be a play a big part in this years campaign. Building on what has been done in the past, showcasing it to a dedicated audience that has been attending the orchestra for years, and introducing it to a new audience that has not yet experienced the HPO. We used photography of real Hamiltonians and quoted their thoughts on the Orchestra.

Hamilton is full of talent and treasures. Sometimes we don’t think of this city as one that houses such talent and that Toronto is our only option for entertainment. Art lives here. Theatre lives here. And now more than ever, Music lives here.

The 2010-11 season is going to be a great one. Make sure you check it out!

About the Author: chris
These are the musings about a business brainchild contained within a creative confectionery of a mind. His blog entries often look at how making friends and building your brand online is a lot like making it on the playground.

Comments