Part One: “Getting to know you” and “Game Plan”

Now that kitestring has its Contest Winner, we plan on blogging about our re-branding process on our blog. Linda Crawford, custom bra maker and huge supporter of the “Look Good Feel Better” program, met with kitestring late last week for an initial meeting. It is here where we understand the client’s story and get to know them on a personal level. Then we conduct a brand evaluation and a needs analysis. Linda was excited at all the options she had to get the most out of her Grand Prize winnings of up to $15,000 in kitestring creative bucks!

Around this time in the meeting, we’re ready to define project goals to ensure that the client will receive the marketing help they need. The kitestring team are big believers in the right solution, while this may not always be the easiest one. A timeline is then looked at and in this case, one of our kitestring workshops was booked for the following Tuesday.

Stay tuned for more!

About the Author: megan
It's a beautiful day in the neighbourhood for this young creative professional who blogs about her adventures in downtown Hamilton, cultural treasure hunting, phenomenon analysis, and timbit experiments.

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