At kitestring, we often blog about how important building a strong brand is. And, if you’ve been reading our blog posts throughout the year, you also know that a strong brand is not just about the logo or name. Rather, its about the promise and experiences that provide to your customers.

Last week, in the middle of the hustle and bustle of the holidays, I heard a radio commercial promoting ‘TD Holiday Comfort Zone’. It’s a special area that they’ve created in the Upper Canada Mall for any and all TD Canada Trust Card Members. They describe this special ‘zone’ as a place to unwind after the long shopping hours – enjoy free coat check, complimentary hot chocolate, lounge seating (I bet it’s those big comfy green leather chairs…) and even complimentary gift wrapping.

This is my dream! Spending hours in the crazy mall is one of the most stressful elements of the holidays for me. The idea of having a sanctuary in the middle of craziness makes the whole experience feel a little less daunting. Unfortunately, I don’t live very close to Upper Canada Mall but, if I did, I would be there -checkin’ my coat and sipping on hot chocolate!

As I said before, building a brand is all about the experience and feelings you leave your customers with. Kudos to TD Canada Trust for thinking outside of the bankers box and offering their clients a wonderful service and experience this holiday season.

About the Author: Jenn
This Mompreneur gives go-getter insight into her expedition towards work-life balance, along with smart and sassy branding breakdowns, all served up with a sprinkle of small business owner know-how.

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