Fork In The Road

Fork In The Road

Vineland New Brand and Logo

The Robinson’s Farm Market had been a staple of the local rural community, bringing nearby families to pick its strawberries and sample its pies. While the quality of the produce was unquestioned, the Farm Market never reached its full potential in reaching customers located in the nearby cities of Hamilton, Guelph and Burlington.

Salt of The Earth
Fork In The Road Business Cards
Fork In The Road Pie

As we began work on a rebrand, the Farm Market’s rural roots and story helped shape an attractive narrative to entice urban customers to take a drive out to the country, knowing that if we could get them to travel once, the quality products would ensure many return visits. By focusing on the rural experience and playing off of culinary trends, the new Fork in the Road Market is reaching new customers and telling their story a little further down the road.