Hurray! I love this! My favourite morning show, that I watch religiously, has made a smart move towards a more modern, youthful, exciting look!

Apparently the visual identity and jingle are a throwback, a retro 70s/80s homage to its over half of a century of history.

Maybe I’m excited because I feel like they’re making a visual effort to appeal to me, maybe I’m excited because a prominent Hamilton-based (I know, I know, Channel Zero, but still!) media outlet is unafraid to show off some colour and mention Facebook pages as places to gather more info. Regardless, I’m excited!

The one thing I would suggest, is more Leslie Stewart. She makes even the gloomiest of days tolerable. Maybe give her the full screen during her segment? Anyways…

Good on ya, CHCHTV!

Learn more about what the rebrand entails from Marketing Mag here.

About the Author: megan
It's a beautiful day in the neighbourhood for this young creative professional who blogs about her adventures in downtown Hamilton, cultural treasure hunting, phenomenon analysis, and timbit experiments.

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