So, you wanna save the planet do ya? And, while you’re at it save your favourite oceanic creature, the rainforest and then the rest of humanity? Well, first things first. Get the word save out of your Earthy vocabulary. Saving can come after we do one important thing, and that is adapting. Now, before I fill you in on some ways to adapt (which you’ll have in the coming weeks), I wanted to share with you one of the easiest things you can do if you’re needin’ an instant gratification fixin’. So what’s the answer? Donating of course! It has never been easier to help an organization – whether it’s an international one with a big following or a small grass-roots one down the street. When I say donating I’m not saying to give away a big lump of cash per say. There are other ways you can help an organization like, being a representative at an event, donating your skills to aid a specific project, attend monthly meetings and share your ideas or become a member of an organization and help them grow. Don’t get overwhelmed here, set yourself some do-able goals. Donating to an organization that aligns with your personal values just feels good. To give you an example, this year my friends received an adoption of a Canadian animal species from WWF-Canada and a protected woodland plot from Ontario Nature’s Trees in Trust program. Last month, I ditched the act of giving a material, meaningless gift and instead chose to support charities and invest in the future of our planet on behalf of a recipient. The best part was that it was all done online!

Here are some of my personal favourites:
http://www.fsccanada.org/default.htm – Making sure that trees are harvested responsibily
http://www.treesontario.ca/ – Planting 10 million trees a year across Ontario year by 2015
http://www.ontarionature.org/ – Protecting Ontario’s wild species and spaces through conservation, education and public engagement
http://www.350.org/en – Raising awareness and educating the world about climate change
http://www.environmenthamilton.org/ – Providing Hamiltonians skills needed to protect our green spaces
http://www.peta.org/ – Educating the world about the safe, responsible treatment of animals
http://www.niagaraescarpment.org/ – Protecting Ontario’s Niagara Escarpment
http://greenventure.ca/ – Community-based workshops to lead to a sustainable lifestyle
http://rbg.ca/ – Promoting public understanding of the relationship between plants and us
http://wwf.ca/ – Conserving Canada’s wild spaces and Canadian species

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Chris and I had the pleasure of meeting with a potential client this morning. During our conversation, the idea of ‘building your business success on your own terms’ came up. I actually jotted this line into my notebook as it really stuck with me – what an important concept!

Often new entrepreneurs are faced with the necessity of taking on any work that comes their way in order to build the business – it may be outside of your area of specialty  and it may be for clients that frankly, aren’t fitting into the landscape of what you envisioned. You can’t turn it down, right? YOU NEED THE BUSINESS!

It’s easy to understand this logic and quite honestly, it is most likely necessary. It provides you with work, a track-record and most importantly, capital to keep building your dream. The important thing to remember as you’ smile and service’ your way through these projects is that all of these ‘experiences’ help you define and build your business – and your brand.

Continue to build a strong brand that clearly articulates what your business is and the experience that you promise to your clients. Most importantly, infuse all of this into the marketplace! Ensure that your unique brand is being consistently used in all of your marketing materials (both in print and online) as well as your social networking efforts, face-to-face interactions, your physical environment, the style in which you answer the phone, your business card…I could go on and on.

By doing this, you’ll have your first filter in qualifying clients. The right clients will be naturally attracted to you. Your cultures will align, the work will excite you and TA-DA – you’ll start to build ‘success on your own terms’.

It’s a lovely place to be – you should try it!

- jenn

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hype chicks
HYPE is ON!
Wednesday at the London Tap House lower level after your 9 to 5!
Here’s what is on the menu:
Networking:
-Sink or Swim
-Like or Dislike
-Getting to know you and how

I love this topic because everyone has an opinion on it and in this city, the business world of networking can seem tiny. So lets mix it up and learn from other’s tales.

What’s the HYPE?

HYPE is a business networking group for young professionals and entrepreneurs in the Hamilton community. This network aims to empower its members to achieve their full potential.

HYPE will provide its members with a creative and non-competitive forum to build relationships with other like-minded professionals and entrepreneurs resulting in a support and referral network to grow their business. This is accomplished by focusing activities on three key areas:

· Networking Events: Provide creative and open networking opportunities to its members

· Professional Development: Facilitate an opportunity for members to strategically grow their business and knowledge base via member workshops and guest speakers

· Support Network: Establish a network of community partners and resources that can provide expertise to young and upcoming businesses

Make sure to check back here for all updates to the group and listing of future events!

http://www.whatsthehype.ca/

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I just read a great blog post on Mashable about taking control of your personal brand (http://mashable.com/2009/04/30/control-personal-brand/). In this age of extreme social media, this is something that is seriously overlooked.

It is said that over 50% of HR and hiring managers will look someone up on social sites before they interview them. I know I have done it, and it has definitely changed the way I have looked at that candidate. The lines between professional and personal lives are being blurred. For the most part, this is good, but this can also be a bad thing.

If you’re looking for a job where responsibility is key, maybe you should keep the pictures of you throwing up in the alley private on Facebook. And just so you know, all someone has to do is change their Facebook network to the same location as you, and they can see most of your profile (unless you actively restrict it).

If you are going to use social media to develop your personal brand for career development, then you really have to take control of it. Some people actually hire social media managers!

For example, I manage Facebook very differently than any other social site. Facebook to me is for family and friends, although, I’m still very careful as to what I put up there. I am hesitant to even share my Twitter account with friends and family, not because I don’t want them to see it, but because it’s mostly about nerdy stuff, and would bore the hell out of them.

Another reason for being proactive is that you want to control the information that people find about you. I made sure to update and fill in my Google profile, so that if someone was to look for me using Google, they would see what I want them to see. Although, Google really doesn’t like the French last name so much. If you are logged into your Google account, just do a search for “me”, and at the bottom of the screen, you can edit your profile to control what people see. You can add links, contacts, and personal and work information about yourself.

I also made sure to register on multiple networks, and promote myself, so that I show up in searches. Using a tool like namechk.com or knowem.com are both handy for finding out if your name is available on all the popular sites.

Just be yourself out there, but use common sense. This is a social web, so it’s open to anyone, and whether you’re looking for a client, a job, or even a friend, no one needs to see you drunk, running naked in public.

Hope everyone has a great weekend.

Brandon

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