Here at kitestring, we just wrapped up the design and branding of a new wine label. We are very excited to present it to the world. Take a look below! 
What is Leaning Post?
Leaning Post Wines are new vintners situated in the beautiful Niagara Peninsula wine region. Oenologist Ilya Senchuk and business partner Nadia Senchuk have cultivated grapes from the highest quality soil from Ontario`s finest wine region to craft distinctive wine in both red and white offerings. Quality is of utmost importance for the brand in order to successfully compete with VQA Ontario wines.
Logo Architecture
The logo was specifically developed to visually convey a distinctive, rustic, and authentic identity. The logo comes together to produce the look of a cultural, family connection that evokes the essence of a memorable vineyard experience.
The icon works to please your target audience in multiple ways.The illustration subtly mirrors traditional Ukrainian folk art through the use of authentic line work and high contrast. Both the post and the red “i” lean up and to the right to promote feelings of positivity and progress. The perspective angle of the post makes it seem as if it rises into the sky giving it an air of importance and making the piece memorable.
This style was developed to depict the authentic, handmade, and rustic qualities of the brand through the custom, hand-drawn illustration of a leaning post, as well as the high quality and distinctiveness through the clean lines and use of open space. Special attention was taken to detail specific important elements of the brand such as the red “i”.
Chris Farias – Hamilton Ontario – www.kitestring.ca
kitestring creative marketing + design – graphic design, marketing, illustration, web design, creative thinking, strategic marketing, total fun!
