This past Sunday, Chris and I attended the Hamilton Hive‘s first annual Hive X conference at the Sheridan Hotel in downtown Hamilton. Bringing young professionals, from all over the city, together to discuss Hamilton’s future for business and creative development, the day started off bright and early but was full of great conversations and seminars.

Some highlights included Ryan McGreal and Peter Topalovic‘s workshop on Transportation. McGreal and Topalovic discussed the importance of urbanization and looked at Hamilton’s streets both past and present. After comparing Hamilton’s transportation to other cities around the world, they opened up the floor for discussion. The room was buzzing as the audience talked of the importance of Light Rail Transit, making Hamilton more walkable and connecting the upper and lower city.

In the afternoon, we attended Ryan Moran’s talk on youth retainment and attraction. The room was similarly abuzz with discussion.

kitestring’s friend and popular social media and technology expert, Amber MacArthur, spoke during the lunch time keynote. Amber Mac’s charming presentation had the audience thinking about their use of social media to leverage online success. Highly entertaining, Amber Mac even mentioned kitestring in her presentation! Such a pleasant surprise!

You can read more about Hive X and Amber MacArthur at The Hamilton Spectator. Overall, it felt great to be a part of many valuable discussions and in a room full of like-minded people – you could almost feel Hamilton changing at the tip of your finger tips.

It’s been a busy fall here at the studio. Many new branding projects!. So much so, we haven’t had time to update our portfolio. Sad face alert. : ( But it’s in the works. We thought we would give you a sneak preview on some of the brands we have been crafting. Take a look at some of the logo identities below. More updates to come! Happy face alert. : D

As I made my way down the journey of having our first child, my husband and I spent hours and hours discussing (debating, arguing…) over what to name the new little boy that was about to enter our world.

“too stuffy”

“too kiddy”

“too dated”

“too trendy”

the debate went on and on…

When we finally agreed on Jack – it put a smile on our faces. We knew it was going to be the right handle to take our munchkin from newborn cuteness to rockin’ old man that I’m sure he’ll be!

Back at the studio, we also have the opportunity to assist many entrepreneurs craft the perfect name and breathe life into their new business or venture.

And, just like naming our children, we take this task as no small undertaking! After all, your brand name is often the first interaction that your business has with your audience. It must peak interest, stick with them and reaffirm your brand promise (for starters)…all within a name!

Often times we have clients come to us and announce, “I haven’t done anything but, I have a name!”.

Eeek! How can you have a name without having determined your brand character, objective and promise?!? How is this random name going to be the brand spokesperson out there in the market, working hard to gain you recognition in the marketplace? (Can we say ‘square peg in a round hole?!’)

Don’t dismiss the power of a brand name too quickly before reading the following example:

On my travels, I’ve come across a business named “Almost Perfect Frozen Food”. Really? Almost perfect? Is that what you want me to feel as I drive by contemplating whether or not I should stop in? No thanks, I think I’ll pass!

And, as quickly as the car passes by, I’ve made a judgement on the brand! To be fair, I want to assume that they *must* have intended to communicate ‘as close to home cooking without cooking’. (My mind went to the food that you pop in the freezer with the hopes that you caught in before spoiling…the last ditch effort of extending its life just a wee bit longer…)

So, the big lesson here…please, don’t go about naming your business with a willy-nilly, gut feeling. Not because ‘it sounds nice’, or ‘its named after my pet’.

Do yourself a favour – be strategic and craft it to reflect the brand you want to present into the marketplace, one that will speak to your audience, stand the test of time and, leave them with an instant positive impression!

Almost perfect frozen lasagna, anyone!?

Before working at kitestring, I went to school for theatre. Now I find the balance of work and play by participating in community theatre groups such as Black Box Fire. I’ve recently cowritten and directed a show, with my friend Jessica Perkins, for BBF called Death of a Rollercoaster.

Death of a Rollercoaster is a comedic (we hope!) ensemble piece about the last day of a wooden roller coaster, The Great Canadian Grizzly. Set in 1988 at Beaver Tail Island Amusement Park, the show follows Gus, the parks longest standing employee and roller coaster operator/repair man, as he struggles to let go of his favourite ride in the park. Along the way, he meets bizzaro riders and other park employees who are forced to reflect on what the ride means to them. To some, it is a mere heap of wood and steel. To others, it is much more. Through the characters, the play explores the infinite possibilities of a product’s use value.

Working with Black Box Fire has brought many groups and ideas together that may have not flourished in other theatre groups. Jessica and I have a theatre philosophy based on the foundation of community and collaboration. BBF has allowed for this philosophy to grow as so many unexpected people have stepped forward to help us out. It never ceases to amaze me how the Hamilton theatre community will simply volunteer their time and thoughts to make a small idea into something so much more. This is what makes Hamilton and community theatre so special – groups in Hamilton, such as BBF, bring people together and enable ideas to happen just for the heck of it! So if you decide to see our production for any reason, let that reason simply be to join us in a celebration of community, friends and effortlessly belonging.

Death of a Rollercoaster opens a week today! It runs on July 7, 8 and 9 at 8pm each night and 2pm on the Saturday at Hamilton Theatre Inc. (140 MacNab St. N). It’s a part of a special Original Works Double Bill Night with Enter Alice! For more information please visit the Black Box Fire website!

Poster by Justin Nusca

Every time we work with Mabel’s Labels our portfolio of awesome, fun work grows a little. That’s because these ladies know how to do it up right when it comes to online communications. The newest edition to this list is the video below for the Mabel’s Labels BlogHer’11 Non-Contest. Check it out…

From conceptual development, script writing, art direction and even acting, we had a blast working on this project. If you think you have what it takes to enter (it’s not that hard really) click here, join the facebook page and give it a go.

BIG thank you to Fenian Films for their awesome videography! You guys rock! : D

Last week marked my one year anniversary working at kitestring. To commemorate this special occasion, I wanted to share with you some of the things I have learned while designing, laughing and bingeing on candy:

Don’t touch the camera when Chris is directing.

Meg and Chris like their coffee black.

Chris can balance unusual things on his chin.

Forest Green and Terracotta colours are rarely spotted at kitestring.

Jenn likes a good Caesar with all the fixin’s.

It’s not uncommon for at least one Dolly Parton song to get stuck in your head per week.

Chris can definitely turn that frown upside down.

Margaret and I both share a love for plaid patterns and Dinosaurs.

All the kitestring gals wear glasses.

Wendy’s preferred ringtone is Pitbull’s Hotel Room

Candy and toys are never in short supply.

There seems to be an odd love for speaking with southern drawls.

Jenn and Chris are definitely Hamilton’s brand experts.

Brandon has a high tolerance for technology. (“You only have one job printer! Just print!”)

Office items come in many colours.

If you can’t find a ruler to measure, use pixie stix.

Only the gals at kitestring use the printer. Weird huh?

Don’t be afraid to paint on the walls.

kitestring is a cat-free zone.

kitestring recently had the pleasure of facilitating some of Toronto’s brightest minds in a workshop  with the team at the Toronto 2015 Pan/ Parapan American Games.

We were inspired by the intense creative energy that came together to explore innovative branded possibilities for how the Games will be experienced by those who will attend the events.

In Episode Three of Shoot the $#!T, Chris and his brother, Marc, blow up the kitestring printer.

Check out older episodes:

Happy September everyone!! I’m super excited to post my blog on the first day on, what I consider to be, one of the best days of the year.

For anyone who actually stuck around for the past few months, instead of basking in the beautiful summer that embraced us, you will know that the kitestring team has been hard at work – “nose to the grindstone” you might say. We’ve actually had a lot of fun working on some amazing projects this summer. Fun as they may be, it was still difficult to ignore the hot temps and cool beaches that were calling our name!

But, as I welcome in September today, I suddenly feel like the very tantalizing summer fever that I had been feeling is finally lifted – hurray!

Today brings a new energy – it’s the day to get ready to settle into the last quarter of the year. Reflect on what’s been, what we’ve checked off of our list and what’s still left to accomplish before the New Year approaches.

So, as the sandal tan fades, I invite you to join in the excitement of the season! The team here at kitestring has been doing just that. We’ve brainstormed, We’ve re-focused, we’re excited, and, believe me, the creative ideas are cookin’! The studio’s a buzz as we work on bringing our latest wacky ideas to life!

Needing a little help coming off of the summer vacation high? No worries, drop by the kitestring studio anytime. We can help you with brainstorming, focusing and re-energizing too (after all, it’s what we love to do).

-jenn

It’s no secret the each of us at kitestring truly loves coming to work each day. We continually meet new folks that present new challenges to our team. Whether it being launching a new company, product or campaign – we’re always excited to take on the challenge presented and develop the ideas to bring it to life in the most intelligent, strategic and creative way possible.

Intelligent. Strategic. Creative . Wow, big words, aren’t they? It’s hard to appreciate just how big these words appear when the team sits down to brainstorm ideas for a new project and face a blank white board.

Sometimes, it’s just not easy to come up with ideas on demand. Sometimes, it’s hard to be creative on the spot. And, sometimes, you just need to accept just that “now’s just not the time” and  be okay with walking away and trying again…and again…and again.

Our best ideas rarely surface during the first brainstorming session. It often comes from a random piece of an idea that hits one of us in the strangest of places – the shower, in the car, the waking thought that drags us out of bed to jot down a few notes.

You always know it’s going to be a good day when someone comes flying in, excited to share the thought that hit them.  That’s when magic starts to happen. Energy rises, momentum builds and soon, the ideas are endless and we end with something that’s Intelligent, Strategic and Creative.

It’s always really exciting the share a new creative concept with our client. It’s a lot of fun to infuse the idea into different pieces of collateral and see it enter the marketplace.

It’s always the point when we discuss adding our ‘latest and greatest’ to our portfolio that we sit back as a team and reminisce about the day the idea was born. It almost seems to be a shame to only be able to showcase the finished product – after all, it’s the process of developing the idea that always proves to be the most challenging and rewarding part of what we do.

If an idea is what you need, kitestring is where you’ll find it. I can’t guarantee that it’ll be served up immediately but, I can ensure you that when it’s ready it’ll be Intelligent, Strategic and Creative – and, we’ll have a lot of fun getting there!