It’s no secret the each of us at kitestring truly loves coming to work each day. We continually meet new folks that present new challenges to our team. Whether it being launching a new company, product or campaign – we’re always excited to take on the challenge presented and develop the ideas to bring it to life in the most intelligent, strategic and creative way possible.

Intelligent. Strategic. Creative . Wow, big words, aren’t they? It’s hard to appreciate just how big these words appear when the team sits down to brainstorm ideas for a new project and face a blank white board.

Sometimes, it’s just not easy to come up with ideas on demand. Sometimes, it’s hard to be creative on the spot. And, sometimes, you just need to accept just that “now’s just not the time” and  be okay with walking away and trying again…and again…and again.

Our best ideas rarely surface during the first brainstorming session. It often comes from a random piece of an idea that hits one of us in the strangest of places – the shower, in the car, the waking thought that drags us out of bed to jot down a few notes.

You always know it’s going to be a good day when someone comes flying in, excited to share the thought that hit them.  That’s when magic starts to happen. Energy rises, momentum builds and soon, the ideas are endless and we end with something that’s Intelligent, Strategic and Creative.

It’s always really exciting the share a new creative concept with our client. It’s a lot of fun to infuse the idea into different pieces of collateral and see it enter the marketplace.

It’s always the point when we discuss adding our ‘latest and greatest’ to our portfolio that we sit back as a team and reminisce about the day the idea was born. It almost seems to be a shame to only be able to showcase the finished product – after all, it’s the process of developing the idea that always proves to be the most challenging and rewarding part of what we do.

If an idea is what you need, kitestring is where you’ll find it. I can’t guarantee that it’ll be served up immediately but, I can ensure you that when it’s ready it’ll be Intelligent, Strategic and Creative – and, we’ll have a lot of fun getting there!

I’m not a bookkeeper. I don’t like bookkeeping, I’m not trained as a bookkeeper and, I’m certainly not good at bookkeeping. Believe me – you do not want me in charge of bookkeeping!

So, how does our bookkeeping get done? We hired a bookkeeper!

Too often, entrepreneurs take on all of the functions involved in managing and growing their business – bookkeeping, purchasing, marketing, sales – you name it, there’s a hat in your closet for it!

The problem is – you’ll spend so much time on trying to do the things that you’re not so great at that you’ll have no time to add real value using your real skill set.

My point? Use your core skills to contribute to the business most effectively. Whether it be a bookkeeper, lawyer or marketing firm, find the right partners to help you with the areas that you’ll just end up wasting your very precious time on. After all, your business deserves the best!

- jenn