DesignThinkers 2011

Last week I attended RGD Ontario’s DesignThinkers. This two-day conference is a mash up of graphic designers, printers, typographers, artists, web developers, photographers, art directors and others all inspiring and pondering under one collective umbrella. Topics ranged from sustainable printing choices, book design, corporate culture, using metaphors in design and, the most applicable to us here at kitestring, using stories to catapult your brand. RGD always enlists such a great cast of characters to speak about design trends and strategies. This year’s DT included keynotes, Eric Ryan of Method, Steve Edge of Edge Design Ltd., and Jessica Hische of Jessica Hische (totally crushin’).

If you’re a graphic designer, especially an in-house designer, it’s easy to get caught up in your day-to-day routine and forget why you wanted to get into this biz in the first place. It’s amazing what a day full of case studies and inspirational talks will do to you to give you that “Oh, yeah, this is why” moment. Here’s a great quote from Eric Ryan, of Method, who started his company when he was 27. The quote is, “have the courage to do it differently”. What a cool mantra for your company to live by. Sometimes different can also translate to memorable. For example, when Method was attempting to break into department store, Target, they teamed up with industrial designer, Karim Rashid (also a past RGDDT keynote speaker), and together created beautiful product packaging that had vibrant personality just like their company. Eric Ryan said that if he and his business partner Adam hadn’t put money into the design of their products they would have never made it on the market.

Another cool thing that I took from this year’s DesignThinkers was (the coolest, most eco-friendliest) paper company, Cascades. Their paper is Canada’s only EcoLogo certified paper manufacturer. Why is that you ask? Because, Cascades makes all of their paper from post consumer waste, in other words, they make paper from our weekly blue bin collections. Along with a host of other reasons why they are the coolest paper manufacturer, their paper mill is powered by biogas made from a near-by landfill’s methane and converted into steam that powers their equipment. WOWZA! Anyways designer friends, start saving up your nickels for RGD’s DesignThinkers now and I’ll see you there next year ready to be amazed.

Did you miss the conference? You can grab some of this year’s highlights from twitter! Just search for the hashtag, rgdDT, and follow everyone’s tweets!

Photos shown above by Spencer Xiong.

Canada’s leading environmental action organization, Environmental Defence, has partnered up with Ontario’s most inspiring environmental influencer of the year. Meet Penelope. Penelope is an eight year old girl that lives in Toronto and has been touring the province campaigning about the upcoming provincial election. Her message is what I believe most environmental organizations have been trying to communicate for years: Vote with your child’s future in mind by considering the environment. Ask yourself, “Does the party that I’m voting for care about the cleanliness of the water we drink or the soil our vegetables come from? Does it respect Ontario’s wild plants and animals?”  Penelope advises that your decision will affect generations to come whether you like it or not.

Last Wednesday, as I was preparing to commence the day at kitestring’s Art&Copy, a little bird tweeted:

kitestring’s been watching Penelope’s campaign since the day her first video hit the Twittersphere. We think Environmental Defence and Penelope are doing an awesome job! Natually, I went to City Hall to show my support of Environmental Defence and Penelope’s message. She was the most eloquent eight year old I’ve ever met and we at kitestring wish her all the best on her campaign trail.

As I made my way down the journey of having our first child, my husband and I spent hours and hours discussing (debating, arguing…) over what to name the new little boy that was about to enter our world.

“too stuffy”

“too kiddy”

“too dated”

“too trendy”

the debate went on and on…

When we finally agreed on Jack – it put a smile on our faces. We knew it was going to be the right handle to take our munchkin from newborn cuteness to rockin’ old man that I’m sure he’ll be!

Back at the studio, we also have the opportunity to assist many entrepreneurs craft the perfect name and breathe life into their new business or venture.

And, just like naming our children, we take this task as no small undertaking! After all, your brand name is often the first interaction that your business has with your audience. It must peak interest, stick with them and reaffirm your brand promise (for starters)…all within a name!

Often times we have clients come to us and announce, “I haven’t done anything but, I have a name!”.

Eeek! How can you have a name without having determined your brand character, objective and promise?!? How is this random name going to be the brand spokesperson out there in the market, working hard to gain you recognition in the marketplace? (Can we say ‘square peg in a round hole?!’)

Don’t dismiss the power of a brand name too quickly before reading the following example:

On my travels, I’ve come across a business named “Almost Perfect Frozen Food”. Really? Almost perfect? Is that what you want me to feel as I drive by contemplating whether or not I should stop in? No thanks, I think I’ll pass!

And, as quickly as the car passes by, I’ve made a judgement on the brand! To be fair, I want to assume that they *must* have intended to communicate ‘as close to home cooking without cooking’. (My mind went to the food that you pop in the freezer with the hopes that you caught in before spoiling…the last ditch effort of extending its life just a wee bit longer…)

So, the big lesson here…please, don’t go about naming your business with a willy-nilly, gut feeling. Not because ‘it sounds nice’, or ‘its named after my pet’.

Do yourself a favour – be strategic and craft it to reflect the brand you want to present into the marketplace, one that will speak to your audience, stand the test of time and, leave them with an instant positive impression!

Almost perfect frozen lasagna, anyone!?

kitestring recently had the pleasure of facilitating some of Toronto’s brightest minds in a workshop  with the team at the Toronto 2015 Pan/ Parapan American Games.

We were inspired by the intense creative energy that came together to explore innovative branded possibilities for how the Games will be experienced by those who will attend the events.

The Small Business Enterprise Centre (SBEC) and kitestring are offering up a smorgasbord of branding expertise in three delicious picnic sessions. These three sessions run on February 9, February 16 and February 23 from 5:00 to 8:00pm. The first session, “Gathering Ingredients”, will help you understand how to properly assemble your own brand and learn a fresh philosophy about how to communicate through social media. Second you’ll need to get “In the Kitchen” and define your brand online using the ingredients you’ve gathered. And lastly, your brand will go “To Market, To Market” by collectively developing a fully integrated campaign platform that engages your brand’s target audience through social media. Join in on the (educational) fun by pre-registering with the SBEC by calling 905.540.6400 or send them an email at mail@hamiltonsmallbusiness.ca.

Happy September everyone!! I’m super excited to post my blog on the first day on, what I consider to be, one of the best days of the year.

For anyone who actually stuck around for the past few months, instead of basking in the beautiful summer that embraced us, you will know that the kitestring team has been hard at work – “nose to the grindstone” you might say. We’ve actually had a lot of fun working on some amazing projects this summer. Fun as they may be, it was still difficult to ignore the hot temps and cool beaches that were calling our name!

But, as I welcome in September today, I suddenly feel like the very tantalizing summer fever that I had been feeling is finally lifted – hurray!

Today brings a new energy – it’s the day to get ready to settle into the last quarter of the year. Reflect on what’s been, what we’ve checked off of our list and what’s still left to accomplish before the New Year approaches.

So, as the sandal tan fades, I invite you to join in the excitement of the season! The team here at kitestring has been doing just that. We’ve brainstormed, We’ve re-focused, we’re excited, and, believe me, the creative ideas are cookin’! The studio’s a buzz as we work on bringing our latest wacky ideas to life!

Needing a little help coming off of the summer vacation high? No worries, drop by the kitestring studio anytime. We can help you with brainstorming, focusing and re-energizing too (after all, it’s what we love to do).

-jenn

It’s no secret the each of us at kitestring truly loves coming to work each day. We continually meet new folks that present new challenges to our team. Whether it being launching a new company, product or campaign – we’re always excited to take on the challenge presented and develop the ideas to bring it to life in the most intelligent, strategic and creative way possible.

Intelligent. Strategic. Creative . Wow, big words, aren’t they? It’s hard to appreciate just how big these words appear when the team sits down to brainstorm ideas for a new project and face a blank white board.

Sometimes, it’s just not easy to come up with ideas on demand. Sometimes, it’s hard to be creative on the spot. And, sometimes, you just need to accept just that “now’s just not the time” and  be okay with walking away and trying again…and again…and again.

Our best ideas rarely surface during the first brainstorming session. It often comes from a random piece of an idea that hits one of us in the strangest of places – the shower, in the car, the waking thought that drags us out of bed to jot down a few notes.

You always know it’s going to be a good day when someone comes flying in, excited to share the thought that hit them.  That’s when magic starts to happen. Energy rises, momentum builds and soon, the ideas are endless and we end with something that’s Intelligent, Strategic and Creative.

It’s always really exciting the share a new creative concept with our client. It’s a lot of fun to infuse the idea into different pieces of collateral and see it enter the marketplace.

It’s always the point when we discuss adding our ‘latest and greatest’ to our portfolio that we sit back as a team and reminisce about the day the idea was born. It almost seems to be a shame to only be able to showcase the finished product – after all, it’s the process of developing the idea that always proves to be the most challenging and rewarding part of what we do.

If an idea is what you need, kitestring is where you’ll find it. I can’t guarantee that it’ll be served up immediately but, I can ensure you that when it’s ready it’ll be Intelligent, Strategic and Creative – and, we’ll have a lot of fun getting there!

Jack received a really awesome ‘early’ Christmas present last night. We came home to a special package waiting for him wrapped up in pretty red paper. I made him wait until after dinner to open it (mostly because I knew it would be a great ‘negotiating’ card to ensure he ate his dinner!)

When he ripped away the paper, he found the cutest present ever – The Elf on the Shelf.

I had never heard of this neat idea before. We opened the special box to reveal a storybook and little elf perched on a shelf within the box. As we read the story, it revealed that this was actually a special little tradition to start with our family. Our first job was to give our special elf a name. It took a while but, in the end, ‘Doc’ was the winning selection.

The story revealed how Doc was one of Santa’s special helpers here to check in on Jack throughout the holiday season. He is to report to Santa each night while Jack’s asleep. When Doc returns from the North Pole each day, he finds a new spot in our house to sit and observe the naughty and nice behaviour (I’m really hoping for more nice than naughty . It’s then Jack’s challenge to find ‘Doc’ in his new location each day.

I actually went online this morning to check if they had a site – and what a site I found! A fully animated site that lets you check in on the North Pole, register your elf’s name in the registry and more.

What a great gift and tradition that was started for our family! I would definitely check it out. I wish I would have known about it earlier as I definitely would have been purchasing this set for some of the little guys on our list this year.

Check it out for yourself! http://www.elfontheshelf.com/#/home

Chris’ post about creativity got me thinking about a great little interaction I had this past fall. Although it was short, it stuck with me.

A few weekends ago, we were at one of the wonderful Fall festivals happening in the area. At the end of the ceremonial parade, one of the firefighters came up to Jack and I and gave him a colour book and crayons.  ‘Mamma, I draw!’ Yes, Jack takes any opportunity he can to break out the crayons and scribble! It’s one of his most favorite activities.

As we were thanking the generous fireman, he admired Jack’s innocent excitement and shared a little story…

“I remember exactly the moment in life that I realized that it wasn’t acceptable to draw outside the lines. I was in grade one colouring away like a mad man. The teacher came around and admired the girl sitting next to meet for how well she was colouring. As I looked over, I noticed that there was something distinctly different about our two papers. Hers was neat and tidy and all inside the lines. Mine was a free-for-all a big splash of colour – and certainly not inside the lines. Hmm, I thought, I guess that there are some rules here to be followed…from then on in – I did my best to colour inside the lines.”

This story not only stuck with me but also made me think that maybe the ‘colour inside the lines’ philosophy isn’t always the best route. We need to reach outside of the lines – not only on our colouring sheet but in life in general. Reach for the stars as they say! As a mom, I keep this story in my mind as Jack grows up. I think its important for Jack to understand that sometimes its okay to colour outside the lines – it makes life interesting!

-jenn

kitestring is celebrating its second successful year of business in Hamilton. Thinking back to how much love went into our brand to launch it as the business we know today, we wanted to give something similar to small business entrepreneurs getting started around us.

Maybe you know someone who should enter. Like a new entrepreneur that doesn’t like to give out their business card because they were designed in some unlucky parent’s basement by a guy who swears by youtube tutorials. Or a new business owner who has gone though the branding, print or web design process and came out the other end with nothing but some dumb t-shirt or a really ugly tri-fold brochure. That is who should enter this contest. Maybe that business is yours.