The Princess Margaret Hospital Foundation : In Our Lifetime

I’m a marketing guy. Marketing is my thing. I live it. I breath it. I had a bowl of marketing for breakfast this morning. (Actually, I did. Captain Crunch. And if that doesn’t scream marketing, I don’t know what does) When it comes to commercials I can be very critical. What works. What doesn’t work. What’s funny. What’s annoying. You get the picture.

Not very often does a commercial have such an effect on me as the one below. The message is clear, the people are real and the music choice couldn’t suite it more.

Nonprofit organizations sometimes find it hard to step outside the box when it comes to their marketing. I applaud the The Princess Margaret Hospital Foundation for taking their communications to a new level. A level that makes people actually stop, think and reflect. By doing this it only helps in their mission to “conquer cancer in our lifetime”. That’s what they want. Isn’t that what all want?

I’m not sure why I like this new Cadbury commercial. It’s kinda freaky. But I think that’s part of it’s charm. The song is catchy and you’re just not sure how they got those kids to do that. All I know is I want some melt in your mouth goodness. What do you think?