Every year, kitestring chooses one deserving organization dedicated to bettering the lives of local children and committed to promoting sustainable communities, offering our roster of branding services as our annual contribution.

For 2011, kitestring chose Culture for Kids in the Arts (CKA) for their creative cause. CKA is a registered charitable organization dedicated to providing high quality arts experiences to all children and youth, regardless of their financial circumstances, in Hamilton and surrounding areas.

To begin the process, kitestring rebranded the organization beginning with goal setting, research and analysis, followed by creative conceptualization, and then executed through communication and design. Overall, CKA’s new brand is defined by feelings of hope for the future, care for a whole community, and a connecting creative spirit.

CKA is currently preparing to exhibit their Artasia project, which involves just around 500 local children who have illustrated how they would like to see their communities change for the better over photographs combined with soundscapes where these children share these ideas.

The kids’ creations for the Artasia project will be displayed at an exhibition gathering on Aug. 25 from 4 p.m. to 7 p.m. at the Hamilton Conservatory for the Arts at 126 James St. S.

To see an article in the Spectator about CKA’s Artasia project, click here.

All of us at kitestring are excited to see what strategic directions and creative ideas will come to life in the coming months while we continue to support CKA. We’ll be sure to keep you posted with any new developments here on our blog!

About the Author: megan
It's a beautiful day in the neighbourhood for this young creative professional who blogs about her adventures in downtown Hamilton, cultural treasure hunting, phenomenon analysis, and timbit experiments.

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