If you want to see more pictures of the event you can find them on our facebook fanpage here.

Yesterday kitestring hosted Snow Ball – a social media social at the Staircase Theatre in Hamilton. It was a fun filled morning of learning about social media, enjoying each others company and eating some scones.

The “kitestring players’ started the Social with a short skit titled “Lemonade Stand”, a story about building your brand using online communications. It’s the story of three lemonade stand business owners, Cindy, Kevin and Teddy.

Cindy from Lemonade Inc. has decided not to implement social media into their business, sticking to what she thinks are tried and true modes of business development.

Kevin, owner of The Best Lemonade in the World knows that he should get involved in social media. So, he comes up with his own plan to implement social media as part of his business, shouting information about his business whenever and wherever he chooses at whoever happens to be online. He plans how often he will check his social networking accounts and even what he plans to broadcast, sometimes days in advance.

Theodore, Teddy for short, from Squeezed Lemonade, also knows that social media is valuable for his business. He uses his vision, mission and values to decide how he will engage the communities that best fit his business’ culture.

Regardless of whether they knew it or not, each of these three companies are part of a new market place. We pretended that balloons were social media interactions, and that everyone in the audience was the world’s online audience.

It was a great exercise to show how building relationships, being transparent and becoming part of the conversation is a good way to get social media to work for you.

We also had an amazing presentation by Tricia Mumby of Mabel’s Labels on how social media is working for their company.

We learned about the different social media outlets from Brandon, and Jenn and I talked about building your brand using social media. Oh! And Cameron helped us all loosen up by playing a few fun ice breaker games.

The day ended with an old fashioned Tea Social, jam packed with cupcakes, cookies, tiny sandwiches and scones. Deeeeeelish!

Thank you everyone who attended! We had a blast and you made the day so fun!

I also what to thank these great sponsors!

Marta Hewson has been working with kitestring since day one. Her photography is fun and fresh and not only is she super talented, working with her on any project is a pleasure and a half. You can find Marta on twitter at @martahewson

Thank you so much Cameron Tulloch. Whenever kitestring needs some strategic, fun training exercise for an event he is our go to guy. Follow Cameron on twitter @CamTulloch

Florea is the super adorable new flower shop on James South, owned and styled by two young and hip sisters. Meg loves to visit to start the weekend!

Caroline Peer, from Fastsigns, makes all of our artwork look amazing through print. She provided all the signage for the event. Thank you Caroline we love working with you. Follow Caroline on twitter @FASTSIGNS_677

About the Author: chris
These are the musings about a business brainchild contained within a creative confectionery of a mind. His blog entries often look at how making friends and building your brand online is a lot like making it on the playground.

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