As entrepreneurs, we spend a lot of time building our business plan and perfecting our product or service. Of course, these are both super important but as Dragon’s Den Arlene Dickinson notes, branding is also an essential piece of a successful business.

Have a listen to Arlene’s podcast on the importance of building a solid brand strategy.

http://www.kpmg.ca/en/services/enterprise/dd_podcasts/dd_10_23_2009.mp3

Happy Listening!

-jenn

About the Author: Jenn
This Mompreneur gives go-getter insight into her expedition towards work-life balance, along with smart and sassy branding breakdowns, all served up with a sprinkle of small business owner know-how.

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